How to make plans and set goals for your existing eyelash business

Rimvita Marcinkeviciute
Rimvita Marcinkeviciute

Founder of RM Lash & Beauty and professional lash expert

Making plans and setting goals for your existing eyelash extension business

If you currently own an eyelash business or are considering starting one, it is essential to know how to set goals and plans to achieve success. Without a plan, it can be easy to get lost in the day-to-day operations of your business and lose sight of your long-term goals. 

By sitting down and mapping out your goals, you’ll be able to focus your efforts better and move closer to achieving your long-term objectives. Keep reading for tips on how to make plans and set goals for your existing eyelash business!

Why you need a plan

A plan is essential for any business, but it’s especially important for small businesses. As a small business owner, you wear many hats and are responsible for many different tasks.

Having a plan helps you stay organized and focused on what’s important. It also allows you to track your progress and make necessary adjustments along the way.

Without a plan, it’s easy to get sidetracked by the day-to-day tasks of running a business. Before you know it, months have gone by, and you’re no closer to achieving your long-term goals. A plan helps prevent this by keeping you focused on what’s important.

How to make a plan your eyelash business

The first step in making plans and setting goals for your existing eyelash business is to define your objectives. What are your specific goals? Do you want to grow your customer base? Increase sales by a certain percentage? Offer new services or products? Once you have clearly defined your objectives, you can begin to make a plan of action.

You have to identify your long-term goal. What do you want to achieve in the next five or ten years? Once you have your goal in mind, you can start breaking it down into smaller, more manageable pieces.

For example, let’s say your goal is to double your sales next year. To do this, you’ll need to increase your marketing efforts and add new services or expand your product line.
You’ll also need to hire additional staff or open new locations, significant undertakings will need to be broken down into smaller tasks.

When creating your plan, be sure to answer the following questions:

What are your long-term goals for your eyelash business?
Do you want to open multiple locations eventually?
Or are you content with running a small, home-based operation?
Who is your target market?
Who do you want to sell your products and services to?
What are your start-up costs?
How much money do you need to get your business off the ground?
What are your marketing strategies?
How will you let potential customers know about your business?

Creating goals for your lash business is just as important as creating a plan. Without specific objectives to strive for, it’ll be difficult to measure your progress (and hard to stay motivated). 

When setting goals, always make sure they’re SMART: specific, measurable, attainable, relevant, and time-based. For example, a goal like “Increase sales by 20% over the next six months” is much better than “increase sales.”

Set a timeline

For your plans and goals to be effective, it is important to set a timeline for each objective. This will help you stay on track and ensure that you are making progress toward your goals.

For example, if you want to grow your customer base by 10% in the next year, make sure to break down this goal into smaller quarterly or monthly milestones. This will help you measure your progress and adjust your plan as needed.

Take action

Once you have a plan in place and some goals to work towards, it’s time to start thinking about what products or services you want to offer. If you’re not sure where to start, take some time to research the competition and see what they’re offering. 

Once you know what’s out there, you can start narrowing down what products or services would best fit your eyelash business. Some things to consider when choosing your product mix include the following:

Target market – What do they want/need?
Location – What’s available in your area?
Budget – What can you afford to stock/offer?

Implementing your action plan may require some trial and error but stick with it and don’t be afraid to adjust as needed. Remember, the goal is always to achieve success in growing your business!


Making plans and setting goals is essential for any business owner who wants to be successful. By taking the time to sit down and map out what you want to achieve, you’ll be able to focus your efforts better and move closer towards your objectives. 

Just remember to create a solid plan, set achievable goals, and choose a product mix that makes sense for your target market and budget. With a little hard work and dedication, there’s no reason why your lash business can’t be a huge success!

You may also want to check out these related articles:

Should I start my own eyelash extension business? >>

Tips on how to use Instagram to get more lash clients >>


RM Lash & Beauty are a respected source of knowledge for lash trainers and technicians alike. The quality of their professional eyelash extension education products and training courses reflect their lengthy experience in the industry and positively impacts lash extension professionals globally.


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