If you’re a lash artist looking for new clients, you must be on Instagram. With over 1 billion monthly active users, there is a lot of potentials for businesses to reach new customers through this platform. However, simply having an Instagram account is not enough – you need to ensure that your account is optimised so potential customers can find it.
Here are a few ways to get more eyelash extension clients and optimise your business Instagram account. Eight ways to optimise your business Instagram account:
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Use relevant keywords in your profile name and bio
When people search for businesses on Instagram, they often use keywords such as “lash extensions” or “eyelashes Sydney”. If you want your business to appear in these searches, it is essential to use relevant keywords in your profile name and bio. It will help potential customers find you more easily.
Tag your location
If you have a physical location, be sure to geotag it! This means that when people search for businesses near them, yours will come up if it is within their specific radius.
Geotagging is especially important if you offer services that can only be used by people physically near you, such as lash extensions or eyelash extension training.
Post high-quality photos
Your photos should be high quality and representative of the work you do. When potential clients are scrolling through Instagram, you want them to stop and take a closer look at your photos. Use a good camera or phone, and make sure the lighting is good.
Also, be sure to edit your photos, so they look their best. People are more likely to engage with visually appealing content, so make sure that the visuals you share are high quality and eye-catching!
Use flattering filters and editing tools
If you want your photos to look as good as the ones you see on Instagram, then you need to use flattering filters and editing tools.
There are many great ones out there, so experiment until you find the ones that work best for you. And don’t be afraid to ask for help from a friend who knows a thing or two about photography.
Use hashtags strategically
Hashtags help people find your photos and can increase the reach of your posts. Use hashtags relevant to your business and the type of work you do. For example, some lash-related hashtags you could use are #lashextensions #eyelashlift #lashesonfleek #lashartist.
Post regularly and make sure your posts are interesting and engaging
Another tip for getting more Instagram followers is to post regularly and make sure your posts are interesting and engaging. People are more likely to follow accounts that they find exciting and offer regular content.
So, if you want people to follow your account, make sure that you’re posting regularly and that your posts are interesting and engaging.
Interact with other accounts
Following and interacting with other accounts in your industry is a great way to get more eyes on your account. Like and comment on other peoples’ photos, and you’ll likely get some interaction back.
You can also collaborate with other lash artists by doing things like guest posting on each other’s accounts or conducting giveaways. Not only will this help create connections with other businesses and influencers, but it will also make your business seem more approachable and human.
Offer discounts and promotions
Everyone loves a good discount or promotion. Offering discounts or promotions are a great way to attract new clients on Instagram (and keep existing clients coming back for more).
You should keep a few things in mind regarding offers and promotions. First, make sure that the request is relevant to your target audience—after all, there’s no point in offering a discount on something that no one wants or needs! Secondly, create an eye-catching image for your offer so that people will take notice when they see it pop up in their feeds.
And last but not least, set an expiration date for your offer so that people will be motivated to take advantage of it before it expires!
To attract more lash clients, you must be active on Instagram. Post-high-quality photos of your work, use hashtags strategically and interact with other accounts in your industry. These days, having an Instagram account for your business is essential.
However, simply creating an account is not enough – you need to ensure that it is optimised so potential customers can find it. By following the tips in this blog post, you can ensure that your business Instagram account is set up for success!
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