As a lash artist, you know that mastering the art of eyelash extensions is only part of building a successful business. In addition to delivering top-notch services, you must find ways to grow and retain your client base. This can be challenging, especially for those just starting out. But don’t worry; in this post, we will share some proven marketing strategies and client retention tips that can help you build a thriving business that keeps your clients coming back for more.
1. Develop a strong brand and online presence for your eyelash extension business
Developing a strong brand and online presence is foundational in marketing your eyelash extension business. This means creating a cohesive brand identity that reflects your values, services, and unique selling proposition. Having a professional website and social media pages, listing your business on directories like Google My Business and Yelp can improve your visibility online, making it easier for potential clients to find you. Remember to post high-quality photos of your work, respond promptly to inquiries, and engage with your followers to build rapport and showcase your expertise.
2. Offer competitive pricing and packages
Pricing can be a tricky subject for lash artists. You don’t want to undercut yourself or price too high, but you must also offer competitive rates that reflect your skills and experience. Research what other lash artists in your area are charging and adjust yours accordingly. Consider offering discounts for referrals or loyalty programs to reward your clients for their business. Offering packages or memberships can incentivize clients to return regularly, boosting your revenue and client retention.
3. Provide exceptional customer service
Providing exceptional customer service is key to retaining clients and building a positive word-of-mouth reputation for your eyelash extension business. Always be professional, friendly, and attentive to your client’s needs. Take the time to listen to their concerns, answer questions, and provide education on aftercare for their lashes. Personalizing the customer experience by remembering their preferences or sending follow-up messages after their appointment can also leave a lasting impression that keeps them returning.
4. Continuously improve your skills and services
As the lash industry evolves, staying on top of new techniques, trends, and products is essential. By continuously improving your skills and services, you can attract new clients and retain existing ones by keeping up with their evolving needs. Attend workshops, conferences, or online courses to improve your skills and gain new knowledge. Consider offering additional services like lash lifts, tinting, or brow shaping to diversify your offerings and provide value to your clients.
5. Keep in touch with your clients
Keeping in touch with your clients can help build loyalty and encourage repeat business. Utilize email marketing or text messaging services to send occasional reminders, promotions, or holiday greetings to your clients. You can also ask for their feedback, send follow-up messages after appointments, or encourage them to leave reviews on your social media pages. This helps build trust and rapport with your clients and helps you track their preferences and adjust your services accordingly.
6. Use social media
Social media platforms like Instagram and Facebook can be powerful business marketing tools. As a lash artist, creating a social media presence can help you to showcase your work and engage with potential clients. Make sure to use high-quality visuals that accurately represent the quality of your work. Also, consider posting testimonials from satisfied clients or collaborating with other beauty businesses to cross-promote each other’s services.
7. Get involved in your community
Getting involved in your community can be an effective way to gain exposure for your eyelash extension business. Consider volunteering at local events, participating in charity initiatives or partnering with local businesses. You can also attend beauty industry events, trade shows, or conferences to promote your business and network with other professionals.
8. Offer incentives for repeat business
Lash extension maintenance requires frequent appointments, often every few weeks. Offering incentives for repeat business, such as package deals or loyalty programs, can help encourage clients to return to your business. Consider offering referral bonuses or discounts for clients who bring in new business.
9. Host lash extension events
Another creative marketing strategy is to host events at your studio to attract new clients. You can host events to introduce a new product line or service or offer mini lash extension treatments or consultations. This is an opportunity to showcase your skills and create a fun and inviting atmosphere to attract potential clients.
10. Word of mouth – referral program
Word of mouth is still the most powerful form of advertising regarding services like lash extensions. Encourage satisfied clients to recommend you to others by implementing a referral program. Offer incentives such as discounted services or free treatments to clients who refer new clients to your business. This will not only help you attract more clients but also show your appreciation for your loyal clientele.
Artistry, marketing, & client loyalty
Building a thriving eyelash extension business takes time, effort, and dedication. It requires a mastery of the craft and strategic marketing and client retention skills. By developing a strong brand and online presence, pricing your services competitively, providing exceptional customer service, continuously improving your skills and services, and keeping in touch with your clients, you can grow your business and earn a loyal client base. Always prioritize delivering quality services and putting your client’s needs first, as this is the foundation of any successful business.
