Four challenges you’ll face as a new eyelash extension trainer and how to overcome them

Rimvita Marcinkeviciute
Rimvita Marcinkeviciute

Founder of RM Lash & Beauty and professional lash expert

4 challenges usually eyelash extension trainer face.

Are you a recently qualified eyelash extension trainer, feeling a little overwhelmed about the next steps? Perhaps you’re about to start your training course and want to get an idea of what challenges lie ahead. 

Once you become a certified lash trainer, the prospect of your new career will feel exciting, but like with all-new adventures, it’ll come with a few challenges along the way. 

To ensure you get off to the best start possible, we’ve covered some of the challenges you’ll face and how to overcome them so you can kick-start your new career, armed with the knowledge that will help you succeed.

Challenge 1: Creating lash teaching materials and training programmes

Presentations, manuals and tests for your students are essential for helping your trainees get the most out of their time with you. 

As such, you’ll want to make sure that lash materials you use are of the highest possible quality. This means creating illustrations, graphics and templates, all designed using your brand colours, so that everything ties together nicely.

Unless you are already a skilled designer, you’ll most likely find it difficult and time-consuming to create your assets. In this case, consider outsourcing to be your new superpower.

Of course, the power of the internet means that you can easily find a designer within minutes, but when you’re just starting out, it can be challenging to know exactly what you’ll need from your hired help. 

That’s why, here at RM Lash & Beauty, we’ve been working on creating our own presentation, manual and test templates for trainers who want an easy way to ensure they’re giving their clients the best learning experience possible. 

They are available to download via our new online store, and upon request, we can customise the templates with your brand colours and logo.

RM Lash & Beauty Academy's e-commerce website mockup image on tablet scree.


RM Lash & Beauty are a respected source of knowledge for lash trainers and technicians alike. Receive 20% discount with a code “GET20”  for all our products only from this blog post. 

Read our article>> Why our eyelash extension course materials are perfect for your business

Challenge 2: Advertising your new eyelash extension training services

So, you’ve got some brilliant teaching materials and engaging training programmes – now it’s time to put your lash trainer certification to good use and secure some clients! 

Social media is an effective and easy way to advertise your services for free. By posting regularly and creating engaging, relevant content, you can build a following which, by extension, will help you grow your client list. 

If you wanted to splash some cash, there’s always the option of running paid social ads too. You can find out more about how to use social media to build your lash extension business by reading our blog post. 

You may also want to build a website, which will help you look professional and established. Hiring an experienced website designer will free up your time and ensure that your website looks fabulous in front of any potential clients, which happen to be browsing. Read our guide on building a website for your lash extension business here.

Challenge 3: Securing new clients and building their trust

It will take some work on your part to encourage potential clients to trust you and take the leap towards enrolling on your course.

At the very least, you should ensure that no question is left unanswered by displaying detailed course FAQs on your website. 

Producing educational content for your social channels, website and mailing list, showcasing high-quality lashes, will also allow you to show off how reputable you are and help potential clients form a connection with you. For your ease, we created a blog post sharing the top tips and tricks on how to take beautiful Instagram pictures.

Challenge 4: Improving your knowledge and training skills

Just because you have your lash trainer certification doesn’t mean that now you should stop learning! There are always new skills to learn, which will help you grow your business. 

Whether that’s working on your communication skills or taking a class to help streamline your time management skills (our time management blog post is also a good place to start), personal development should always remain one of your top priorities as an eyelash extension trainer. 

Ensure you keep up to date with industry news so that if a new technique or extension style comes onto the scene, you’re one of the first to offer it as part of your training syllabus.

Hopefully, you now feel a little more prepared for what’s to come, as you embark on this exciting new journey. Remember, every challenge you face is an opportunity to grow, and if you feel stuck, you can check out our back catalogue of blog posts, which is full of helpful guidance. 


RM Lash & Beauty are a respected source of knowledge for lash trainers and technicians alike. The quality of their professional eyelash extension education products and training courses reflect their lengthy experience in the industry and positively impacts lash extension professionals globally.


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